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Territorial Systems with Rural Vocation, Innovation and Climate Change: from the Web an Opportunity for the Sustainability of Well-Being

Author

Listed:
  • Rosa Misso

    (University of Naples “Parthenope”)

  • Nicola Marinelli

    (University of Naples “Parthenope”)

  • Irene Paola Borrelli

    (University of Naples “Parthenope”)

Abstract

Well-being of the territorial systems with rural vocation can be compromised by climate change, but they also can influence, both positively than negatively, the factors that determine climate change. Starting from this dichotomous vision of the relationship between climate change and rural development, this study focuses on the role that Internet and the web mar-kiting strategies can develop in the mitigation and in the adaptation to climate change trough the spread of information on virtuous behaviour by individuals and firms. In such optics, the study provides a survey to evaluate the propensity of firms to use the web in order to promote responsible behaviour among the users of websites (suggesting virtuous behaviours) or to valorise their commitment in the fight against climate change.

Suggested Citation

  • Rosa Misso & Nicola Marinelli & Irene Paola Borrelli, 2013. "Territorial Systems with Rural Vocation, Innovation and Climate Change: from the Web an Opportunity for the Sustainability of Well-Being," Journal of Knowledge Management, Economics and Information Technology, ScientificPapers.org, vol. 3(4), pages 1-5, August.
    • Handle: RePEc:spp:jkmeit:1401
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    References listed on IDEAS

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    1. Angela Guimaraes Pereira & Martin O'Connor, 1999. "Information and communication technology and the popular appropriation of sustainability problems," International Journal of Sustainable Development, Inderscience Enterprises Ltd, vol. 2(3), pages 411-424.
    2. Hodge, Ian D, 1986. "The Scope and Context of Rural Development," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 13(3), pages 271-282.
    3. World Bank, 2010. "World Development Report 2010," World Bank Publications - Books, The World Bank Group, number 4387, December.
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    Cited by:

    1. Gian Paolo Cesaretti & Rosa Misso & Francesca D'Alessandro & H. Shakir Hanna Safwat & Brent S. Steel & Zacharoula S. Andreopoulou, 2014. "Sustainable Governance for a New "Proximity Market"of our Agriculture," RIVISTA DI STUDI SULLA SOSTENIBILITA', FrancoAngeli Editore, vol. 2014(2), pages 31-42.

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