Advanced Search
MyIDEAS: Login

'Green Pack' in Function of Green Marketing as a Form of Social Responsibility in Serbia

Contents:

Author Info

  • Sasa Raletic

    (Vocational colleges of business communications and management,Sremski Karlovci, Serbia)

  • Dragana Beljanski

    (Vocational colleges of business communications and management,Sremski Karlovci, Serbia)

Registered author(s):

    Abstract

    Green marketing is defined as a partnership of all interested stakeholders to sustainable development. This form of marketing is a relatively new form of social responsibility in Serbia and as such it is subject of this paper. The necessity of integration of green marketing in a social responsible behavior is justified by the fact that purely commercial marketing business ignores the possible conflict between short-term desires and long-term benefits of market entities and society, with regard to global environmental problems. The laws are the lower limits of business and the community social responsibility, which includes green marketing, a higher level. Whereas, the National Assembly of the Republic of Serbia in May 2009. adopted 16 laws on environmental protection which is called the 'Green Package'. Laws were passed with the aim of regulating the business and social responsibility and green marketing and development. The aim of this analysis is the 'Green Package' as a basis for application of green marketing in Serbia. The work will result in efficiencies that are realized by applying the law of “green package” and point to existing gaps.

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL: http://jedep.spiruharet.ro/RePEc/sph/rjedep/Rev5_5_Sasa_Dragana_p41-50.pdf
    Download Restriction: no

    Bibliographic Info

    Article provided by Alliance of Central-Eastern European Universities in its journal Published in Journal of Economic Development, Environment and People.

    Volume (Year): 2 (2013)
    Issue (Month): 2 (June)
    Pages: 41-50

    as in new window
    Handle: RePEc:sph:rjedep:v:2:y:2013:i:2:p:41-50

    Contact details of provider:
    Web page: http://jedep.spiruharet.ro/

    Related research

    Keywords: green marketing; 'Green Pack'; social responsibility;

    Find related papers by JEL classification:

    References

    No references listed on IDEAS
    You can help add them by filling out this form.

    Citations

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:sph:rjedep:v:2:y:2013:i:2:p:41-50. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Rocsana Bucea-Manea-Tonis).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.