Knowing Our "Clients" For A Better Management In Higher Education Services
AbstractMarket segmentation and the knowledge of customer organization profile is a well-known requirment for any manager hoping to success in a competitive environment. On the other hand, nobody denies that nowadays, higher education became a mass phenomenon and the universities acting more and more like market-oriented organizations. Facing the two statements becomes obvious that any manager and any employee of a higher education institution must know "who are our students? ", "how think our students? ", "what our students do? ", "where are our students?" – all these in order to be able to more effectively recruit and retain the students. The purpose of this article is to identify factors which are relevant in higher education market segmentation and to present the results and the implications, for the management of higher education institutions, of a study about the elaboration of the student profile.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by Spiru Haret University, Faculty of Accounting and Financial Management Constanta in its journal Journal of Academic Research in Economics.
Volume (Year): 3 (2011)
Issue (Month): 3 (November) ()
Contact details of provider:
Web page: http://www2.spiruharet.ro/facultati/facultate.php?id=9
More information through EDIRC
market segmentation; student profile; universities' market.;
Find related papers by JEL classification:
- I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions
You can help add them by filling out this form.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Claudiu Chiru).
If references are entirely missing, you can add them using this form.