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To Indentify Performance Measurement Priorities And Associated Decision-Making Scenarios In The Sme

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  • Andrew Lynch
  • Cathal Wilson
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    Abstract

    The purpose of this paper is to outline a framework, whereby academic and small to medium sized enterprise owner-managers can interact and learn more from each other in an environment of mutual collaboration. This paper outlines a methodology, which identifies a set of critical performance measures, common to SMEs, and thus allows the marcheting function to be put in context within thr owerall organisational priorities.Decision-making scenarios, it can be argued are the only practical means by which one can influence or achieve a performance measure target. The outlined methodology olso identifies the decision scenarios, which are significant to each of these critical performance measures and their relative impact on marketing performance measures.

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    Bibliographic Info

    Article provided by Spiru Haret University, Faculty of Accounting and Financial Management Constanta in its journal Journal of Academic Research in Economics.

    Volume (Year): 1 (2009)
    Issue (Month): 2 (October) ()
    Pages: 141-154

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    Handle: RePEc:shc:jaresh:v:1:y:2009:i:2:p:141-154

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    Web page: http://www2.spiruharet.ro/facultati/facultate.php?id=9
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    Related research

    Keywords: Methodology; Smal and Medium Enterprise (SME); Performance Measures; Decision-making scenarios; Marketing Priority;

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