To Indentify Performance Measurement Priorities And Associated Decision-Making Scenarios In The Sme
AbstractThe purpose of this paper is to outline a framework, whereby academic and small to medium sized enterprise owner-managers can interact and learn more from each other in an environment of mutual collaboration. This paper outlines a methodology, which identifies a set of critical performance measures, common to SMEs, and thus allows the marcheting function to be put in context within thr owerall organisational priorities.Decision-making scenarios, it can be argued are the only practical means by which one can influence or achieve a performance measure target. The outlined methodology olso identifies the decision scenarios, which are significant to each of these critical performance measures and their relative impact on marketing performance measures.
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Bibliographic InfoArticle provided by Spiru Haret University, Faculty of Accounting and Financial Management Constanta in its journal Journal of Academic Research in Economics.
Volume (Year): 1 (2009)
Issue (Month): 2 (October) ()
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Web page: http://www2.spiruharet.ro/facultati/facultate.php?id=9
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Methodology; Smal and Medium Enterprise (SME); Performance Measures; Decision-making scenarios; Marketing Priority;
Find related papers by JEL classification:
- C81 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Methodology for Collecting, Estimating, and Organizing Microeconomic Data; Data Access
- B41 - Schools of Economic Thought and Methodology - - Economic Methodology - - - Economic Methodology
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