Sentimental Preferences and the Organizational Regime of Betting Markets
AbstractWe analyze the price impact of sentimental bettor preferences within a bookmaker betting market. A theoretical model demonstrates that, under reasonable assumptions about the nature of demand in a market with strong competition, the bookmaker will offer lower prices for bets with comparatively stronger demand. Using a sample of more than 16,000 English soccer matches we find evidence that more favorable odds are extended to bets on more popular clubs and that this effect is amplified on weekends when sentimental bettors face lower opportunity costs to wager. Our findings help to explain why the market for sports gambling operates as a hybrid structure with bookmakers able to attract a considerable share of the betting volume, although identical contracts are traded on exchange markets at lower costs: the organizational design of a quote-driven market enables the dealer to take advantage of sentimental bettor preferences.
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Bibliographic InfoArticle provided by Southern Economic Association in its journal Southern Economic Journal.
Volume (Year): 78 (2011)
Issue (Month): 2 (October)
Other versions of this item:
- Â Egon Franck & Â Erwin Verbeek & Â Stephan Nuesch, . "Â Sentimental Preferences and the Organizational Regime of Betting Markets," Working Papers 0089, University of Zurich, Institute for Strategy and Business Economics (ISU), revised 2010.
- D40 - Microeconomics - - Market Structure and Pricing - - - General
- G13 - Financial Economics - - General Financial Markets - - - Contingent Pricing; Futures Pricing
- G14 - Financial Economics - - General Financial Markets - - - Information and Market Efficiency; Event Studies; Insider Trading
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- Egon Franck & Erwin Verbeek & Stephan Nüesch, 2008.
"Prediction Accuracy of Different Market Structures – Bookmakers versus a Betting Exchange,"
0025, University of Zurich, Center for Research in Sports Administration (CRSA), revised 2009.
- Franck, Egon & Verbeek, Erwin & Nüesch, Stephan, 2010. "Prediction accuracy of different market structures -- bookmakers versus a betting exchange," International Journal of Forecasting, Elsevier, vol. 26(3), pages 448-459, July.
- Egon Franck & Erwin Verbeek & Stephan Nüesch, 2008. "Prediction Accuracy of Different Market Structures – Bookmakers versus a Betting Exchange," Working Papers 0096, University of Zurich, Institute for Strategy and Business Economics (ISU), revised 2009.
- Raphael Flepp & Stephan Nüesch & Egon Franck, 2013. " The Liquidity Advantage of Quote-driven Markets: Evidence from the Betting Industry," Working Papers 342, University of Zurich, Department of Business Administration (IBW).
- Raphael Flepp & Stephan Nüesch & Egon Franck, 2013. " Liquidity, Market Efficiency and the Influence of Noise Traders: Quasi-Experimental Evidence from the Betting Industry," Working Papers 341, University of Zurich, Department of Business Administration (IBW).
- Babatunde Buraimo & David Peel & Rob Simmons, 2013. "Systematic Positive Expected Returns in the UK Fixed Odds Betting Market: An Analysis of the Fink Tank Predictions," International Journal of Financial Studies, MDPI, Open Access Journal, vol. 1(4), pages 168-182, December.
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