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What Socio-Demographic Characteristics Do Influence The Level Of Tourist’S Satisfaction In Montenegro? Empirical Analysis

Author

Listed:
  • Đurđica PEROVIĆ

    (University of Montenegro, Faculty of Tourism and Hotel Management, Montenegro)

  • Tatjana STANOVČIĆ

    (University of Montenegro, Faculty of Tourism and Hotel Management, Montenegro)

  • Ilija MORIC

    (University of Montenegro, Faculty of Tourism and Hotel Management, Montenegro)

  • Sanja PEKOVIC

    (University Paris-Dauphine DRM-DMSP (CNRS UMR 7088))

Abstract

Montenegro as tourist destination is committed to providing a high quality experience for the tourists while carefully managing the use of a rare natural resource. In order to achieve the strategic objectives in sustainable tourism development in the future, the main focus should be given to the analysis of the main determinants of tourist satisfaction. Using a database that provides information on tourist travel behaviour and satisfaction during her/his stay in Montenegro, we have conducted empirical analysis to understand if the socio-demographic characteristics are associated with the level of tourist’s satisfaction. The effect of socio-demographic characteristics is measured through five dimensions: gender, age, country of residence, occupation and wage. Using multinomial logit model we analyze above mentioned socio-demographic characteristics and their influence on the level of tourist’s satisfaction in Montenegro.

Suggested Citation

  • Đurđica PEROVIĆ & Tatjana STANOVČIĆ & Ilija MORIC & Sanja PEKOVIC, 2012. "What Socio-Demographic Characteristics Do Influence The Level Of Tourist’S Satisfaction In Montenegro? Empirical Analysis," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 14(14), pages 5-10, December.
  • Handle: RePEc:scm:rdtusv:v:14:y:2012:i:14:p:5-10
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    Citations

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    Cited by:

    1. Ikechukwu O. Ezeuduji & Kirsti Lee November & Chelsea Haupt, 2016. "Tourist Profile and Destination Brand Perception: The Case of Cape Town, South Africa," Acta Universitatis Danubius. OEconomica, Danubius University of Galati, issue 12(4), pages 115-132, August.
    2. Ikechukwu O Ezeuduji & Kirsti Lee November & Chelsea Haupt, 2016. "Tourist Activity and Destination Brand Perception: The Case of Cape Town, South Africa," Journal of Economics and Behavioral Studies, AMH International, vol. 8(4), pages 156-168.
    3. Tengan Cornelius & Maayir Gordon & Sakyi Richmond & Kuusogre Augustine, 2023. "Dimensions of Visitor Satisfaction at Attractions: A Study of Kakum National Park, Ghana," European Journal of Tourism, Hospitality and Recreation, Sciendo, vol. 13(2), pages 173-187, December.
    4. Bahram Zeinali & Mohsen Jafarpour & Aghil Hessam & Bahman Shojaeivand & Hamid Zolghadr, 2014. "Tourists' Satisfaction with and Loyalty to Shopping Experience: A Socio-Demograhic Analysis," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 4(6), pages 67-84, June.
    5. Nuria Huete-Alcocer & Víctor Raúl López-Ruiz & Adriana Grigorescu, 2019. "Measurement of Satisfaction in Sustainable Tourism: A Cultural Heritage Site in Spain," Sustainability, MDPI, vol. 11(23), pages 1-15, November.
    6. Lorena Bašan & Jelena Kapeš & Ana Kamenečki, 2021. "Tourist Satisfaction as a Driver of Destination Marketing Improvements: The Case of the Opatija Riviera," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 33(1), pages 93-112.

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