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Marketing Budget During The Economic Crisis Period In Romania

Author

Listed:
  • Monica BÎJA

    (Aurel Vlaicu University, Faculty of Economic Sciences, Arad, Romania)

  • Ramona LILE

    (Aurel Vlaicu University, Faculty of Economic Sciences, Arad, Romania)

Abstract

The purpose of this article is to present the influence of the present economic crisis on the marketing budget. The financial and economic recession is a real phenomenon that cannot be ignored and which affects directly or indirectly every aspect of the world economy. Every company and business whether multinational or just local is, or will have to adjust to this new, changing world. This international level crisis can be compared with a natural selection phenomenon and in the end will survive only the fittest.

Suggested Citation

  • Monica BÎJA & Ramona LILE, 2009. "Marketing Budget During The Economic Crisis Period In Romania," The Annals of the "Stefan cel Mare" University of Suceava. Fascicle of The Faculty of Economics and Public Administration, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration, vol. 9(1(9)), pages 177-181, June.
    • Handle: RePEc:scm:ausvfe:v:9:y:2009:i:1(9):p:177-181
    as

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    File URL: http://www.seap.usv.ro/annals/arhiva/ANNALS%20VOL.9,NR.1(9),2009%20fulltext.pdf
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