We Don’t Need Another Hero – Implications from Network Structure and Resource Commitment for Movie Performance
AbstractThis study offers a new framework for organizing a motion picture in such a way that enhances its chances for box-office success. We combine and expand two strands of research for the moviemaking industry: the economic approach and the social network perspective. Specifically, we integrate the product-inherent categories of the creative sphere and financial resources and the product-induced categories of marketing support and competition with concepts from social network analysis (i.e., connectivity and density). We test our hypotheses on a sample of top ten German movies as to box-office admissions for the period 1990-2004. We find that extensive care and industry knowledge are required when organizing the economic and social framework in which a film project is undertaken, since ultimately, movie success does not depend on individual star power. On the contrary, the real star is the team.
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Bibliographic InfoArticle provided by LMU Munich School of Management in its journal Schmalenbach Business Review.
Volume (Year): 60 (2008)
Issue (Month): 1 (January)
Motion Picture Industry; Network Analysis; Star Power;
Find related papers by JEL classification:
- D70 - Microeconomics - - Analysis of Collective Decision-Making - - - General
- D85 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Network Formation
- L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation
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