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We Don’t Need Another Hero – Implications from Network Structure and Resource Commitment for Movie Performance

Author

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  • Brinja Meiseberg
  • Thomas Ehrmann
  • Julian Dormann

Abstract

This study offers a new framework for organizing a motion picture in such a way that enhances its chances for box-office success. We combine and expand two strands of research for the moviemaking industry: the economic approach and the social network perspective. Specifically, we integrate the product-inherent categories of the creative sphere and financial resources and the product-induced categories of marketing support and competition with concepts from social network analysis (i.e., connectivity and density). We test our hypotheses on a sample of top ten German movies as to box-office admissions for the period 1990-2004. We find that extensive care and industry knowledge are required when organizing the economic and social framework in which a film project is undertaken, since ultimately, movie success does not depend on individual star power. On the contrary, the real star is the team.

Suggested Citation

  • Brinja Meiseberg & Thomas Ehrmann & Julian Dormann, 2008. "We Don’t Need Another Hero – Implications from Network Structure and Resource Commitment for Movie Performance," Schmalenbach Business Review (sbr), LMU Munich School of Management, vol. 60(1), pages 74-98, January.
    • Handle: RePEc:sbr:abstra:v:60:y:2008:i:1:p:74-98
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    Citations

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    Cited by:

    1. Brinja Meiseberg & Thomas Ehrmann, 2013. "Diversity in teams and the success of cultural products," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 37(1), pages 61-86, February.
    2. Martin T. Bohl & Thomas Ehrmann, 2016. "A Note on the Success of Media Investments: No Predictability, Pure Luck," CQE Working Papers 4816, Center for Quantitative Economics (CQE), University of Muenster.
    3. Hofmann, Julian & Clement, Michel & Völckner, Franziska & Hennig-Thurau, Thorsten, 2017. "Empirical generalizations on the impact of stars on the economic success of movies," International Journal of Research in Marketing, Elsevier, vol. 34(2), pages 442-461.

    More about this item

    Keywords

    Motion Picture Industry; Network Analysis; Star Power;
    All these keywords.

    JEL classification:

    • D70 - Microeconomics - - Analysis of Collective Decision-Making - - - General
    • D85 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Network Formation
    • L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation

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