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From Words to Numbers: How to Transform Qualitative Data into Meaningful Quantitative Results

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  • Katharina J. Srnka
  • Sabine t. Koeszegi
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    Abstract

    In proposing a procedure for transforming qualitative data into quantitative results, we address the manifold requests for discovery-oriented research in the business disciplines. We present a systematic classification of combined qualitative-quantitative research designs and argue in favor of the generalization model. We give guidelines for its implementation and provide a blueprint for systematically converting respondents’ words into numbers that can be used for further (statistical) analyses. We delimit and discuss the stages of unitization, categorization, and coding. We also raise quality issues and propose relevant quality criteria in the transformation process. In particular, we suggest the intercoder consistency-matrix for determining the incisiveness of categories developed through content analysis. Finally, we demonstrate in an exemplary study how the blueprint can be applied and highlight the benefits of the proposed research design.

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    Bibliographic Info

    Article provided by LMU Munich School of Management in its journal Schmalenbach Business Review.

    Volume (Year): 59 (2007)
    Issue (Month): 1 (January)
    Pages: 29-57

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    Handle: RePEc:sbr:abstra:v:59:y:2007:i:1:p:29-57

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    Related research

    Keywords: Combined Research Design; Content Analysis; Electronic Negotiations; Mixed-Method Research; Qualitative Research; Theory Development;

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    Cited by:
    1. Regina Michalski-Karl & Silvia Pernsteiner & Michaela Schaffhauser-Linzatti, 2009. "Signaling Public Private Partnership Activities: Reporting Behavior Within Annual Reports," International Advances in Economic Research, Springer, vol. 15(2), pages 178-185, May.
    2. Christoph Graf & Rudolf Vetschera & Yingchao Zhang, 2013. "Parameters of social preference functions: measurement and external validity," Theory and Decision, Springer, vol. 74(3), pages 357-382, March.
    3. Soviana, Soviana, 2013. "Case Survey for Assessing Community-Based Enterprise: A Research Design," EconStor Preprints 84707, ZBW - German National Library of Economics.

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