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Strategic Planning as a Learning Process

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  • Utz Schäffer
  • Bianca Willauer
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    Abstract

    Strategic planning has been characterized as a learning process. However, despite the high relevance for strategic management, little empirical evidence has been collected so far on the learning process. In this paper we suggest that a high degree of learning in the strategic planning process should result in a higher effectiveness of planning, which should positively influence adaptiveness, market performance, and return on sales of the business unit. In addition, we propose hypotheses on the determinants of learning in strategic planning and test these hypotheses by using a structural equation modeling (LISREL).

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    Bibliographic Info

    Article provided by LMU Munich School of Management in its journal Schmalenbach Business Review.

    Volume (Year): 55 (2003)
    Issue (Month): 2 (April)
    Pages: 86–107

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    Handle: RePEc:sbr:abstra:v:55:y:2003:i:2:p:86-107

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    Related research

    Keywords: Business Unit Performance; Learning; Strategic Planning; Structural Equation.;

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