Strategic Planning as a Learning Process
AbstractStrategic planning has been characterized as a learning process. However, despite the high relevance for strategic management, little empirical evidence has been collected so far on the learning process. In this paper we suggest that a high degree of learning in the strategic planning process should result in a higher effectiveness of planning, which should positively influence adaptiveness, market performance, and return on sales of the business unit. In addition, we propose hypotheses on the determinants of learning in strategic planning and test these hypotheses by using a structural equation modeling (LISREL).
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Bibliographic InfoArticle provided by LMU Munich School of Management in its journal Schmalenbach Business Review.
Volume (Year): 55 (2003)
Issue (Month): 2 (April)
Business Unit Performance; Learning; Strategic Planning; Structural Equation.;
Find related papers by JEL classification:
- C30 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - General
- D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search, Learning, and Information
- M19 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration - - - Other
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