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Relationship between Communication Satisfaction and Organizational Identification: An Empirical Study

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  • Rashmi Nakra

Abstract

The purpose of this study was to take a preliminary look at the relationship between communication satisfaction and organizational identification. Communication Satisfaction refers to the degree of satisfaction of tin employee with the organization's total communication and Organizational Identification is one of the forms of an individual's attachment to an organization that has been recognized as having important implications for organizational effectiveness. Data was collected using an adapted version of the Down's, (1990) Communication Audit Questionnaire (CAQ) and the six-item Organizational Identification Scale developed by Ashforth (1992). The results were analysed with correlation analysis for studying the relationships between the employee's overall communication satisfaction, the various dimensions of communication satisfaction and organizational identification. It was found that the communication satisfaction composite and its dimensions have significant positive relationships with organizational identification. The limitations and directions for future research are discussed.

Suggested Citation

  • Rashmi Nakra, 2006. "Relationship between Communication Satisfaction and Organizational Identification: An Empirical Study," Vision, , vol. 10(2), pages 41-51, April.
    • Handle: RePEc:sae:vision:v:10:y:2006:i:2:p:41-51
    DOI: 10.1177/097226290601000206
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    References listed on IDEAS

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    1. Michael H. Zack, 1993. "Interactivity and Communication Mode Choice in Ongoing Management Groups," Information Systems Research, INFORMS, vol. 4(3), pages 207-239, September.
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    3. Lujun Su & Yinghua Huang, 2018. "How does Perceived Destination Social Responsibility Impact Revisit Intentions: The Mediating Roles of Destination Preference and Relationship Quality," Sustainability, MDPI, vol. 11(1), pages 1-22, December.

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