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Time on Camera

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Author Info

  • Peter A. Groothuis

    ()
    (Department of Economics, Appalachian State University, AQ1 Boone, NC, USA)

  • Jana D. Groothuis

    (Independent Researcher)

  • Kurt W. Rotthoff

    (Department of Finance, Seton Hall University, South Orange, NJ, USA)

Abstract

National Association for Stock Car Auto Racing’s (NASCAR) monetary reward structure uses a linear payout for races, with a nonlinear payout for the season long tournament. The authors suggest that the season long nonlinear payout is magnified by taking into consideration the value of sponsorship time on camera and sponsor mentions during a race on TV. Given the importance of corporate sponsorship in NASCAR, the authors suggest that performance in a race provides additional benefits that are not captured in the monetary payout.

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Bibliographic Info

Article provided by in its journal Journal of Sports Economics.

Volume (Year): 12 (2011)
Issue (Month): 5 (October)
Pages: 561-570

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Handle: RePEc:sae:jospec:v:12:y:2011:i:5:p:561-570

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Related research

Keywords: tournament structure; sports; sponsorship pay; NASCAR;

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Cited by:
  1. Frick, Bernd & Humphreys, Brad, 2011. "Prize Structure and Performance: Evidence from NASCAR," Working Papers 2011-12, University of Alberta, Department of Economics.

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