Price – Between Economic Theories and Marketing
AbstractThis article emphasizes that price is a multidimensional concept that, due to its economic and psychological valences, becomes both a macroeconomic and a microeconomic tool that the enterprise can use as basic tool in taking strategic and tactic decisions. Given its universality and complexity, it has been the object of research for several economic-social sciences; marketing ensures a multilateral approach meant to define attitudes and behaviour of the enterprise that can meet the requirements of the market. Price in an enterprise should not be approached only from the operational point of view but also from the strategic point of view, since it represents one of the tools of the marketing mix and it has the ability to measure the value offered to consumers and to contribute to generating the financial results of the enterprise.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by Romanian Statistical Review in its journal Romanian Statistical Review Supplement.
Volume (Year): 60 (2012)
Issue (Month): 2 (May)
Contact details of provider:
Postal: 16 Libertatii Avenue, Sector 5, Bucureşti, Code 70542
Phone: 004 021 336 2691
Fax: 004 021 3124873
Web page: http://www.revistadestatistica.ro
More information through EDIRC
price; value; enterprise; marketing mix; price strategic valences;
You can help add them by filling out this form.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Adrian Visoiu).
If references are entirely missing, you can add them using this form.