Advanced Search
MyIDEAS: Login to save this article or follow this journal

Development and Promotion of Educational Marketing Strategies

Contents:

Author Info

  • Galina BULAT

    (Pedagogical State University "Ion Creanga", Chisinau, Republic of Moldova)

Registered author(s):

    Abstract

    The design of successful policies and their implementation through continuous development and modernization strategy, can ensure the permanence of institutions on educational market. Financial crunch, development of educational alternatives require promotion of modern systems for proper activity, as well as orientation towards marketing in order to provide appropriate educational services that fulfill the interests on an individual level as well as economy’s needs. In these circumstances, institutions have to develop and promote educational marketing strategies, using at the most of its capability the existing opportunities and resources in order to be as competitive as possible and to comply with the market competition.

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL: http://rmci.ase.ro/no12vol1s/Vol-12_No-1S_Article-21.pdf
    Download Restriction: no

    Bibliographic Info

    Article provided by Faculty of Management, Academy of Economic Studies, Bucharest, Romania in its journal REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT.

    Volume (Year): 12 (2011)
    Issue (Month): 6 (December)
    Pages: 129-134

    as in new window
    Handle: RePEc:rom:rmcimn:v:12:y:2011:i:6:p:129-134

    Contact details of provider:
    Postal: 6 ROMANA PLACE, 70167 - BUCHAREST
    Phone: 0040-01-2112650
    Fax: 0040-01-3129549
    Email:
    Web page: http://www.management.ase.ro/
    More information through EDIRC

    Related research

    Keywords: education market; educational marketing; marketing strategy; strategic planning; services; goals; development.;

    Find related papers by JEL classification:

    References

    No references listed on IDEAS
    You can help add them by filling out this form.

    Citations

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:rom:rmcimn:v:12:y:2011:i:6:p:129-134. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Marian Nastase).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.