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The Contribution Of Public And Private Investments To The Growth Of Conference Tourism In Greece

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Author Info

  • Vasiliki DELITHEOU

    ()
    (University of Central Greece, Labrou Katsoni Square, 32 100, Levadeia, Greece)

  • Maria VINIERATOU

    ()
    (Harokopeio University, 70 El. Venizelou, 17671, Athens, Greece)

  • Maria TOURI

    ()
    (ING Life Insurance Company S.A., 198, Syngrou Av., 17671, Athens Greece)

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    Abstract

    The classic model of the Greek tourism product, sun, sea, ancient ruins, is no longer sufficient nor in all probability sustainable. Rival countries have a similar tourist market. This is why diversification of the tourism product and restructuring of supply are needed to face two considerable challenges: those of growing competition and of the chronic structural problem of Greek tourism, which is seasonality. Recently moves have been made to promote Greece as a tourist destination. Promoting Greece as a country for conference tourism is though something completely different. It is directed at a different kind of public and promotes different strong points of the country.That is why both the public and private sector play a key role in developing and promoting Greece as a conference destination.

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    File URL: http://mrp.ase.ro/no22/f3.pdf
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    Bibliographic Info

    Article provided by Research Centre in Public Administration and Public Services, Bucharest, Romania in its journal Management Research and Practice.

    Volume (Year): 2 (2010)
    Issue (Month): 2 (June)
    Pages: 165-178

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    Handle: RePEc:rom:mrpase:v:2:y:2010:i:2:p:165-178

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    Related research

    Keywords: Conference tourism; Private Investments; Public Investments.;

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    Cited by:
    1. Ruxandra Irina POPESCU & Razvan Andrei CORBOS, 2011. "Vienna`S Branding Campaign – Strategic Option For Developing Austria`S Capital In A Top Tourism Destination," Theoretical and Empirical Researches in Urban Management, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 6(3), pages 43-60, August.

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