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Post-Materialist Values And The Adoption Of Environmental Innovation: The Case Of Electric Vehicle

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  • Stéphane CALLENS
  • Sofiane CHERFI
  • Charlène BOYOM

Abstract

This research highlights the relationship between post materialist / materialist values and adoption / rejection by the consumer of an environmental innovation. The comparative study is based on data from the World Value Survey (2010-2014), made by a sample of 54 countries, representing the world's population. The adoption of electric vehicles as innovation differs across countries and post-materialist values. These differences give rise to new pro-environmental recommendations.

Suggested Citation

  • Stéphane CALLENS & Sofiane CHERFI & Charlène BOYOM, 2014. "Post-Materialist Values And The Adoption Of Environmental Innovation: The Case Of Electric Vehicle," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 8(1), pages 577-589, November.
  • Handle: RePEc:rom:mancon:v:8:y:2014:i:1:p:577-589
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