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Strategic Management Analysis: Case of Erzeni LTD

Author

Listed:
  • Alba KRUJA

    (Epoka University, Albania)

  • Sidita RESHKETA

    (Epoka University, Albania)

Abstract

In the last two decades Albania had shifted from a closed, communist economy to an open market where private sector has increased its influence, especially in production and trade sector. Today it can be studied and found the leaders of each sector by analyzing the position that these private companies have in the market.Erzeni LTD is a company operating in the market for more than 17 years. The company‘s first operations were production and trade of home, office and school furniture, operations which later on were expanded in new product such as inside and armored doors. Erzeni LTD, known also as the leader in wood/MDF based products, arranges its sale in three different directions: 1. sales in Albanian free market, 2. Sales through fixed long-term contracts, 3. export sales. In this paper it will be analyzed the past, present and future of Erzeni LTD, by developing an implementable strategy that would improve the future position of the company not only as an operator in the Albanian market but also abroad. In order to develop the company`s strategies, the SWOT-TOWS analysis will be conducted in which it will be identified the strengths, weaknesses, opportunities and threats that the company is facing.

Suggested Citation

  • Alba KRUJA & Sidita RESHKETA, 2014. "Strategic Management Analysis: Case of Erzeni LTD," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 17(1), pages 126-139, June.
    • Handle: RePEc:rom:econmn:v:17:y:2014:i:1:p:126-139
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    More about this item

    Keywords

    Strategic Management; Furniture Market; Exports; SWOT Analysis; Growth.;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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