The Balanced Scorecard: translating strategy into results
AbstractIn the paper it is shown that the Balanced Business Scorecard (BSC) allows a balance between financial and non financial objectives and performs a quantification of the dimensions of strategy in four areas - financial, customers, processes and potential. Moreover, the BSC provides feedback on internal processes and external outcomes in order to improve further the performance and results in terms of strategy. When the Balanced Scorecard is implemented effectively, can transform strategic planning from an academic exercise in the central nervous of the entire company.
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Bibliographic InfoArticle provided by Faculty of Management, Academy of Economic Studies, Bucharest, Romania in its journal Economia. Seria Management.
Volume (Year): 12 (2009)
Issue (Month): 2 Special (July)
strategy; financial objectives; non financial objectives; Balanced Business Scorecard; performance measurement;
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