The paper shows an original model describing in mathematical language the way in which the concurrent position of the product considered varies in time [0,T]. The model starts from Arthur D. Little model consisting of a qualitative analysis of the various activities of the company depending on the maturity of the business scope and the position among the competitors of the company in its business scope.
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Volume (Year): 12 (2009) Issue (Month): 1 Special (July) Pages: 153-158 Download reference. The following formats are available: HTML
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