Strategically Analysis of Concurrencies
AbstractThe survival and the development of the company in the market economy depends, in a significant way, both on the capacity of reaction to the change and on the nature of the relations with the environment, in general, and with the competitors, in particular. One instrument to deepen the analysis of a company, in which there are many competitor groups, each group having a distinguished place on the market and having a specific image in the buyers’ minds, is the one suggested by Michael Porter for “map making” the strategic groups.
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Bibliographic InfoArticle provided by Faculty of Management, Academy of Economic Studies, Bucharest, Romania in its journal Economia. Management.
Volume (Year): 11 (2008)
Issue (Month): 1 (July)
Firm strategy; Firm performance; Business objectives;
Find related papers by JEL classification:
- L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure
- L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance
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