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Quality Uncertainty Mitigates Product Differentiation Author info | Abstract | Publisher info | Download info | Related research | Statistics Helmut Bester
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I present the idea that imperfect information about the (vertical) quality characteristics of goods reduces the sellers' incentives for horizontal product differentiation. As a result, the equilibrium outcome may be characterized by "minimum differentiation." In a spatial framework this implies that firms tend to choose head-on competition by agglomerating at the same location. It may happen that consumers benefit from imperfect information about product quality.
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Article provided by The RAND Corporation in its journal RAND Journal of Economics .
Volume (Year): 29 (1998)
Issue (Month): 4 (Winter)
Pages: 828-844
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Handle: RePEc:rje:randje:v:29:y:1998:i:winter:p:828-844Contact details of provider: Web page: http://www.rje.org
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