IDEAS home Printed from https://ideas.repec.org/a/ris/sphecs/0148.html
   My bibliography  Save this article

Remarks On The Marketing Of Educational Nowadays

Author

Listed:
  • CHIRIMBU, Sebastian

    (Spiru Haret University)

  • BARBU-CHIRIMBU, Adina

    (Spiru Haret University)

  • RAŞCU PISTOL, Silvia

    (Spiru Haret University)

Abstract

This article examines the marketing of educational products and services based on theoretical premises of marketing as defined in the specialized literature; were also identified the main characteristics of the marketing process of the teacher-manager: knowledge, identification and initial evaluation of the students’ expectations and needs of training and information. In our daily work, marketing becomes an essential element of the teacher’s strategic management, influencing our decisions in the field of course design, organization, coordination and evaluation (of the academic courses).

Suggested Citation

  • CHIRIMBU, Sebastian & BARBU-CHIRIMBU, Adina & RAŞCU PISTOL, Silvia, 2011. "Remarks On The Marketing Of Educational Nowadays," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 2(3), pages 99-104.
    • Handle: RePEc:ris:sphecs:0148
    as

    Download full text from publisher

    File URL: http://anale-economie.spiruharet.ro/en/wp-content/uploads/2014/03/11_Uta_Cristian.pdf
    File Function: Full text
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    educational environment; marketing concepts; educational marketing;
    All these keywords.

    JEL classification:

    • I21 - Health, Education, and Welfare - - Education - - - Analysis of Education

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ris:sphecs:0148. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Aurelian A BONDREA or Constantin Mecu (email available below). General contact details of provider: https://edirc.repec.org/data/ffuspro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.