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Implementation of e-private banking in a Swiss private bank

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Abstract

Since 2001, Bank Vontobel, a medium-size Swiss private bank with activities in private banking, investment banking, asset management, and investment funds, has been offering its private banking clients an e-private banking application that is tailored to the specific needs of high net worth individuals. The following article focuses on the development of the ebanking strategy as well as its implementation. Furthermore, it describes how this new communication channel has been received by clients and client advisors.

Suggested Citation

  • Schwarz, Olaf, 2002. "Implementation of e-private banking in a Swiss private bank," Journal of Financial Transformation, Capco Institute, vol. 6, pages 43-51.
    • Handle: RePEc:ris:jofitr:1308
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    More about this item

    Keywords

    Swiss private banks; online private banking;

    JEL classification:

    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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