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L’effet de stimuli externes et des variables individuelles sur le traitement initial de l’information par le consommateur

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Author Info

  • Dufour, Jean-Claude

    (Département d’économie rurale, Université Laval)

  • Martel, Jean-Marc

    (Faculté des sciences de l’administration, Université Laval)

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    Abstract

    The neo-classical economic theory of the consumer behavior defines a utility function in terms of a global number of characteristics a product process or the result of several purchase activities. Every consumer can be in the context of an inefficient consumption function if the choice of the product bought doesn't fit with the state of preferences for the characteristics of this product. Thus, an efficient consumption function requires an adequate level of information that the mechanics of the market performance doesn't guarantee as well as for the consumption function as for the production function.

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    Bibliographic Info

    Article provided by Société Canadienne de Science Economique in its journal L'Actualité économique.

    Volume (Year): 58 (1982)
    Issue (Month): 4 (décembre)
    Pages: 419-442

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    Handle: RePEc:ris:actuec:v:58:y:1982:i:4:p:419-442

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    1. Lussier, Denis A & Olshavsky, Richard W, 1979. " Task Complexity and Contingent Processing in Brand Choice," Journal of Consumer Research, University of Chicago Press, vol. 6(2), pages 154-65, Se.
    2. Henry, Walter A, 1980. " The Effect of Information-Processing Ability on Processing Accuracy," Journal of Consumer Research, University of Chicago Press, vol. 7(1), pages 42-48, June.
    3. Scammon, Debra L, 1977. " "Information Load" and Consumers," Journal of Consumer Research, University of Chicago Press, vol. 4(3), pages 148-55, December.
    4. Jacoby, Jacob & Szybillo, Geroge J & Busato-Schach, Jacqueline, 1977. " Information Acquisition Behavior in Brand Choice Situations," Journal of Consumer Research, University of Chicago Press, vol. 3(4), pages 209-16, March.
    5. Russo, J Edward, 1974. " More Information Is Better: A Reevaluation of Jacoby, Speller and Kohn," Journal of Consumer Research, University of Chicago Press, vol. 1(3), pages 68-72, December.
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