Strategies of Entering New Markets
AbstractEntering new foreign markets may be achieved in a variety of ways. Each of these ways places its unique demands on the company in terms of organizational and financial resources. Most of the times, entering international markets is not a matter of choice but of necessity to remain competitive in new or established markets. Our paper is going to analyze the possibilities that a company has when entering a foreign market, decision that is very important and which involves market assessment and analysis.
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Bibliographic InfoArticle provided by Department of International Business and Economics from the Academy of Economic Studies Bucharest in its journal Romanian Economic Journal.
Volume (Year): 11 (2008)
Issue (Month): 27 (January)
Uppsala Model; Birkinshaw Model; exporting; franchising; licensing; strategic alliances;
Find related papers by JEL classification:
- F21 - International Economics - - International Factor Movements and International Business - - - International Investment; Long-Term Capital Movements
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- M16 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration - - - International Business Administration
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