The Significance of Strategic Service Innovation Management in Retailing
AbstractInnovation is the key to the creation of a sustainable competitive advantage in most industries. Since costs and cost reductions play an important role in service management, the service innovation process must be discussed from a service operations point of view. An important objective of service, however, is to differentiate the company by creating more value and satisfying the customer better than competitors. According to the service dominant logic â€“ the point of view that customers derive value from the service a product provides them with â€“ much of the value obtained from the retailing experience is co-created by the customer.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by Romanian Distribution Committee in its journal Romanian Distribution Committee Magazine Volume 3 Issue 3.
Volume (Year): 3 (2012)
Issue (Month): 3 (09)
Contact details of provider:
Web page: http://www.distribution-magazine.eu
competitive advantage; profitability; service quality; strategic innovation projects; customer loyalty; repositioning.;
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Riel,Allard C.R.,van & Lievens,Annouk, 2003. "New service development in high tech sectors: a decision making perspective," Research Memoranda 028, Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Theodor Valentin Purcarea).
If references are entirely missing, you can add them using this form.