Mobile Electronic Services In The Albanian Market
AbstractThe role and the importance of mobile electronic service are indisputable and serve as necessary condition for a sustainable development throughout the economy. In this article through an empiric study noted and recorded this role in the Albanian market, and draw valid conclusions for the future and challenges of mobile services market. The structure of this scientific article is structured in the following: short introduction, theoretical review of literature, methodology, and analyze of concrete case, included here and one detailed SWOT analyze. In one special annex are given questionnaires and explanations for them and conclusions and further recommendations.
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Bibliographic InfoArticle provided by Romanian-American University in its journal Romanian Economic and Business Review.
Volume (Year): 7 (2012)
Issue (Month): 2 (June)
Electronic services; mobile market; competiveness; marketing;
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