The Influence Of Perceived Risk On Conumers’ Intention To Buy Online: A Meta-Analysis Of Empirical Results
AbstractWhen buying online consumers fear for the security of their financial data and the privacy of their personal information. These two fears summed up gives researchers the perceived risk of an online transaction. The influence of perceived risk on consumers’ intention to buy online has been studied in various models, ranging from having an insignificant influence to having a strong and direct influence. Faced with these confusing results from previous empirical researches, we wonder why there are such differences among reported results. Is perceived risk a strong predictable of the consumers’ intention to buy online? Should it be considered a significant impact variable when modelling online consumer behaviour? We answer these research questions by conducting a meta-analysis on previous empirical findings. We first conduct a search for academic articles that have included perceived risk in their explanatory and predictive models of online consumer behaviour. The search was carried out using ScienceDirect international database and Google search engine. The selection of articles to be included in the study was based on some defined inclusion criteria. All included models had to be based on an empirical research and had to report the correlation coefficient between perceived risk and intention to buy online. We selected 11independent studies for inclusion in our meta-analysis. We report the findings from the mean effect sizes using a comparison between three methods: simple mean method, sample size-adjusted mean and Fisher r to Z transformation. Both limitations of this analysis and managerial implications are discussed.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by Romanian-American University in its journal Journal of Information Systems and Operations Management.
Volume (Year): 6 (2012)
Issue (Month): 1 (May)
perceived risk; online buying; meta-analysis; security; privacy;
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statisticsgeneral information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Alex Tabusca).
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.