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Retailers’ Methods To Adjust To Changes In Consumers’ Behaviour In The Current Period

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  • Ioniţă Elena

    ()
    (Department of Public Health, Olt)

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    Abstract

    Given this economic crisis that has affected the entire planet, managers and/or company owners are subjected, under recession conditions, to a double pressure: - Increased attention to the management of the own budget and the prioritization of certain cost types to the detriment of others, from the perspective of the consumer; - They are afraid of the collapse of the business they run, considering what is happening around them: companies that seemed indestructible now declare to be bankrupt. The situation of a person in such a position becomes thus very delicate, all the more so since the failure “picture” is so vivid and colourful. A company that all of a sudden can no longer afford to exist is a burden and becomes the source of many white nights for the other players.

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    File URL: http://www.rebe.rau.ro/RePEc/rau/journl/WI11/REBE-WI11-A9.pdf
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    Bibliographic Info

    Article provided by Romanian-American University in its journal Romanian Economic and Business Review.

    Volume (Year): 6 (2011)
    Issue (Month): 4 (december)
    Pages: 93-99

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    Handle: RePEc:rau:journl:v:6:y:2011:i:4:p:93-99

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    Related research

    Keywords: financial crisis; advertising budgets; consumers’ behavior;

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