Global Communication Techniques To Be Applied By Multinational Companies
AbstractGlobal communication is based on a basic principle very clear: in a company, everything communicates. Each expression of communication should be considered as a vital element of enterprise identity and personality. Also, global communication is developed based company’s history and heritage, culture and future. Being rooted in each project’s ambition, the global communication identifies and integrates the core values that will allow the company to grow and adapt to fast environmental changes.
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Bibliographic InfoArticle provided by Romanian-American University in its journal Romanian Economic and Business Review.
Volume (Year): 6 (2011)
Issue (Month): 4 (december)
corporative image; global communication; marketing integrated communication; international communication process; promotional mix; direct communication;
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