Global Communication Techniques To Be Applied By Multinational Companies
AbstractGlobal communication is based on a basic principle very clear: in a company, everything communicates. Each expression of communication should be considered as a vital element of enterprise identity and personality. Also, global communication is developed based company’s history and heritage, culture and future. Being rooted in each project’s ambition, the global communication identifies and integrates the core values that will allow the company to grow and adapt to fast environmental changes.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by Romanian-American University in its journal Romanian Economic and Business Review.
Volume (Year): 6 (2011)
Issue (Month): 4 (december)
corporative image; global communication; marketing integrated communication; international communication process; promotional mix; direct communication;
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statisticsgeneral information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Alex Tabusca).
If references are entirely missing, you can add them using this form.