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Development And Implementation Of Relationship Marketing Principles In Romanian Higher Education Environment

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Author Info

  • Costel Iliuțǎ Negricea

    ()
    (Romanian American University in Bucharest)

  • Emanuela Maria Avram

    ()
    (Romanian American University in Bucharest)

  • Raluca Cristina Eftimie

    ()
    (Academy of Economic Studies Bucharest)

Abstract

The thirst for knowledge and the evolution of human society determines the development of marketing activities designed to discover the real needs of society, to intuit new needs and to satisfy them into profitable purposes. Internationalization of higher education is a consequence of globalization. Today, higher education institutions want to become bigger, to develop more and more research programs, to attract more students better prepared to cope with the continuously increasing competition coming from the foreign large universities.

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File URL: http://www.rebe.rau.ro/RePEc/rau/journl/SU11/REBE-SU11-A5.pdf
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Bibliographic Info

Article provided by Romanian-American University in its journal Romanian Economic and Business Review.

Volume (Year): 6 (2011)
Issue (Month): 2 (June)
Pages: 44-51

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Handle: RePEc:rau:journl:v:6:y:2011:i:2:p:44-51

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Related research

Keywords: educational marketing; relationship marketing; quality; satisfaction; loyalty;

References

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  1. Oana Preda Author-Workplace-Name: Romanian American University & Iuliu Ivanescu Author-Workplace-Name: Romanian American University & Iulia Furdui Author-Workplace-Name: Romanian American University, 2009. "Self Service Technologies Speak For Themselves," Journal of Information Systems & Operations Management, Romanian-American University, vol. 4(1), pages 11-17, March.
  2. Costel Negricea & Nicoleta Dumitru & Tudor Edu, 2011. "Betwen Hope And Reality – The Role Of Romanian Universities In The Student – Employer Relationship," Holistic Marketing Management, Romanian-American University, vol. 1(1), pages 66-73, March.
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