The "Tourist In Romania" Campaign - Methods Of Calculation And Allocation Of Advertising Budgets
AbstractThe present study proposes the submission of two techniques in promoting Romanian tourism destinations: tourism advertising via television and outdoor tourism advertising, as well as the procedures for the calculation and allotment of advertising budgets.
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Bibliographic InfoArticle provided by Romanian-American University in its journal Romanian Economic and Business Review.
Volume (Year): 5 (2010)
Issue (Month): 2 (June)
tourism advertising; out-door advertising; target; rating; Target Rating Points;
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