Marketing Communication In The Bakery Industry In Romania In The Context Of Current Crisis
AbstractThis year, the crisis still persists in all areas of business models in the market and its potential for growth, customer behaviour will change clearly. In this respect, the importance of efficiency will be materialized in the results and objectives. Cutting marketing budgets is not necessarily a solution for companies in this period. Romanian consumers are changing, and if it changes, and then business/SMEs must adapt and therefore communication must adapt. The purpose of this work is to highlight the importance to be given to a fair and consistent communication in time of crisis. This crisis could be an excellent opportunity for many companies who will be held successfully in the mind of the consumer. Therefore, any company must communicate more and better with its customers in time of crisis than in times of economic growth.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by Romanian-American University in its journal Romanian Economic and Business Review.
Volume (Year): 4 (2009)
Issue (Month): 3 (September)
marketing communication; market segments; crisis; budget marketing; the bakery industry;
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statisticsgeneral information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Alex Tabusca).
If references are entirely missing, you can add them using this form.