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Integrating Crm Software Applications

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Author Info

  • Anda VELICANU

    (Academy of Economic Studies, Bucharest, Romania)

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    Abstract

    Scientists, end users of CRM applications and producers of CRM software, all come to an agreement when talking about the idea of CRM, the CRM strategy or the term CRM. The main aspect is that CRM can be analyzed from two different points of view: CRM – the marketing strategy and CRM – the software. The first term refers to establishing some personalized relationships with the customers that can be afterwards easily managed. This way, it can determine at any time the past client relations, the products (or services) that the customers bought, the products’ range, the products’ price, the type of delivery, all this information being used in anticipation of the future sales. All these things can be physically achieved through a CRM software application whose main function is to properly manage the information relating to customers and to enable personalized communication with them (via e-mail, phone, fax, mail).

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    File URL: http://www.rebe.rau.ro/RePEc/rau/jisomg/SU08/JISOM-SU08-A16.pdf
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    Bibliographic Info

    Article provided by Romanian-American University in its journal Journal of Information Systems and Operation Management.

    Volume (Year): 2 (2008)
    Issue (Month): 1 (July)
    Pages: 166-168

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    Handle: RePEc:rau:jisomg:v:2:y:2008:i:1:p:166-168

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    Related research

    Keywords: CRM; customer; marketing;

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