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Managing Asymmetric Resource Dependence and Environmental Risk in Relationships by Real Options

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  • Ellen Roemer

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    (University of Bradford, School of Management, Marketing Group, Emm Lane)

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    Abstract

    Asymmetric dependence in buyer-seller relationship is probably among the most widely studied phenomena in relationship research. However, the focus on asymmetric resource dependence has mainly addressed risks within the buyer-seller dyad and has largely disregarded external types of risk affecting relationships. This paper examines how to balance resources in relationships when there is inter-organizational dependence and when there is environmental risk. The author uses a formal real options model to analyze the effects of different types of risk having an impact on relationships and to determine an optimal management of relationships when there is a-symmetric dependence and environmental risk.

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    Bibliographic Info

    Article provided by Rainer Hampp Verlag in its journal Management Revue - The international Review of Management Studies.

    Volume (Year): 15 (2004)
    Issue (Month): 1 ()
    Pages: 89-106

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    Handle: RePEc:rai:mamere:1861-9908_mrev_2004_01_romer

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    Related research

    Keywords: Resource dependence; relationships; risk; real options;

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