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Polish nightclubs and bars: Management insights into what customers really want

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Author Info
Heather Skinner
Krzysytof Kubacki
Scott Parfitt
Gloria Moss
Abstract

This research aims to analyse the needs of nightclub and bar customers from emerging and developing Polish market by examining customer preferences towards the servicescape and service offerings provided by such venues. Purposive sampling was used to establish two focus groups within the industry’s main target market age group. This data was then subjected to a frequency analysis in SPSS in order to identify those elements that were most preferred by the majority of respondents in Poland. Our findings point to the significant preferences of Polish club-goers, indicating importance of various elements of the servicescape (e.g. gender of clientele, security, seating, location of dance floor and service offering) in influencing customer decisions to enter a venue.

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Publisher Info
Article provided by Rainer Hampp Verlag in its journal Journal for East European Management Studies.

Volume (Year): 13 (2008)
Issue (Month): 2 ()
Pages: 154 - 169
Download reference. The following formats are available: HTML (with abstract), plain text (with abstract), BibTeX, RIS (EndNote, RefMan, ProCite), ReDIF
Handle: RePEc:rai:joeems:doi_10.1688/1862-0019_jeems_2008_02_skinner

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Related research
Keywords: Servicescape; nightclubs; bars; customer attitudes; students;

Find related papers by JEL classification:
L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
M13 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration - - - New Firms; Startups
M20 - Business Administration and Business Economics; Marketing; Accounting - - Business Economics - - - General
P31 - Economic Systems - - Socialist Institutions and Their Transitions - - - Socialist Enterprises and Their Transitions

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This page was last updated on 2009-11-21.

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