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Polish nightclubs and bars: Management insights into what customers really want

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Author Info

  • Heather Skinner
  • Krzysytof Kubacki
  • Scott Parfitt
  • Gloria Moss
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    Abstract

    This research aims to analyse the needs of nightclub and bar customers from emerging and developing Polish market by examining customer preferences towards the servicescape and service offerings provided by such venues. Purposive sampling was used to establish two focus groups within the industry’s main target market age group. This data was then subjected to a frequency analysis in SPSS in order to identify those elements that were most preferred by the majority of respondents in Poland. Our findings point to the significant preferences of Polish club-goers, indicating importance of various elements of the servicescape (e.g. gender of clientele, security, seating, location of dance floor and service offering) in influencing customer decisions to enter a venue.

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    File URL: http://www.hampp-verlag.de/hampp_e-journals_JEMS.htm#208
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    Bibliographic Info

    Article provided by Rainer Hampp Verlag in its journal Journal for East European Management Studies.

    Volume (Year): 13 (2008)
    Issue (Month): 2 ()
    Pages: 154 - 169

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    Handle: RePEc:rai:joeems:doi_10.1688/1862-0019_jeems_2008_02_skinner

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    Web page: http://www.hampp-verlag.de/

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    Postal: Rainer Hampp Verlag, Journals, Marktplatz 5, 86415 Mering, Germany. A subscripton is required to access pdf files. Pay per article is available at
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    Related research

    Keywords: Servicescape; nightclubs; bars; customer attitudes; students;

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