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Die lateinamerikanische RSE-Bewegung. Ein Abriss zur Entstehung und State-of-the-Art der RSE vor dem Hintergrund historisch-religioeser und -kultureller sowie gegenwaertiger gesamtwirtschaftlicher und -gesellschaftlicher Gegebenheiten (The Latin American CSR-Movement) Verhaltensannahmen betriebswirtschaftlicher Theorien und Wirtschaftskriminalität. Theoriebasierte Typisierung wirtschaftskriminellen Verhaltens (Behavioral Assumptions of Management Theory and Economic Crime. Theory-based typification of economic criminal behaviour)

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  • Kroeker, Ronald
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    Abstract

    Die RSE-Bewegung in Lateinamerika ist relativ neu. Ihre Vorstufe, die Philanthropie, hingegen basiert auf seit Jahrhunderten tradierten (christlich-) religioesen Wertvorstellungen. Da die RSE sich in schwierigen gesamtwirtschaftlichen und gesellschaftlichen Bedingungen eingebettet findet, wird bei der Profilierung dieses Ansatzes ein unternehmerisches Umdenken von philanthropisch motiviertem Handeln zu nachhaltigem (RSE-)Engagement propagiert. Einen wichtigen Beitrag dazu leisten gegenwaertig so genannte RSE-Foerderer. Dieser Beitrag intendiert zunaechst, die zwei genannten Aspekte – Entstehungshintergruende und aktuelle Entwicklungsbedingungen auf der Makroebene – herauszuarbeiten und anschliessend aufzuzeigen, dass die RSE sowohl einen unternehmerischen als auch einen entwicklungspolitischen Nutzen bringen muss. (CSR is a relatively recent concept in Latin America. This essay presents an overview of the CSR-movement in this region. It first of all examines the historical-religious and -cultural background of the concept and states that CSR is still strongly associated with philanthropy. Philanthropy, however, is very often rooted in religious traditions and became an important corporate instrument for social engagement. Secondly, it explores currently relevant macrostructural conditions of the region which are embedding the CSR and requiring a change from a myopic and spontaneous corporate philanthropy to a holistic CSR perspecitve with sustainable social engagement. Thirdly, the essay focuses on the so called CSR-Promoters commitment which consists of promoting and encouraging CSR initiatives in the region. Finally, this essay underlines that companies have to define the CSR concept both as business-case and as development-case. The two approaches are not mutually exclusive.)

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    Article provided by Rainer Hampp Verlag in its journal Zeitschrift fuer Wirtschafts- und Unternehmensethik.

    Volume (Year): 12 (2011)
    Issue (Month): 3 ()
    Pages: 382-404

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    Handle: RePEc:rai:ethics:doi_10.1688/1862-0043_zfwu_2011_03_kroeker

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    Keywords: Lateinamerika; RSE; Unternehmerische Soziale Verantwortung; Philanthropie; Business-Case; Development-Case;

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