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Factores subyacentes de cultura y personalidad empresarial que influyen en la intencion de invertir

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  • Luz Elvia Rascon Manquero

    ()
    (Instituto para el Desarrollo Tecnico de las Hacienadas Publicas (INDETEC))

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    Abstract

    El objetivo del trabajo es hacer una caracterizacion de la personalidad empresarial de los inversionistas que operan en la region Centro-Occidente de Mexico. A diferencia de la gran mayoria de trabajos que existen sobre este tema, la caracterizacion se hace desde la perspectiva de la Psicologia Economica, que incorpora elementos de caracter psicologico a partir de rasgos de cultura y personalidad. Este estudio tiene implicaciones importantes porque permitira identificar factores subyacentes a la toma de decisiones en la intencion de invertir.

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    File URL: http://econoquantum.cucea.udg.mx/volumen_3_num_1/vol_3_no_1_art_3.pdf
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    Bibliographic Info

    Article provided by Universidad de Guadalajara, Centro Universitario de Ciencias Economico Administrativas, Departamento de Metodos Cuantitativos y Maestria en Economia. in its journal EconoQuantum, Revista de Economia y Negocios.

    Volume (Year): 3 (2006)
    Issue (Month): 1 (Julio - Diciembre)
    Pages: 63-89

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    Handle: RePEc:qua:journl:v:3:y:2006:i:1:p:63-89

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    Related research

    Keywords: Cultura Economica; Premisa Economico-cultural; Personalidad Empresarial;

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