Advanced Search
MyIDEAS: Login to save this article or follow this journal

The impact of Corporate Social Responsibility (CSR) policies on perceptions and behavioral intension of Greek consumers

Contents:

Author Info

  • Dimitrios PAPADOPOULOS

    ()
    (TEI of Kavala, Greece)

  • Efstathios DIMITRIADIS

    ()
    (TEI of Kavala, Greece)

  • Dimitrios CHATZOUDES

    ()
    (Democritus University of Thrace, Greece)

  • Olga ANDREADOU

    ()
    (TEI of Kavala, Greece)

Registered author(s):

    Abstract

    During the last five years Greece has witnessed the exposure of an unprecedented number of corporate related events that had a significant impact on the public opinion (huge financial scandals, various corruption accusations, etc). These events dramatically increased the negative perception of consumers towards large companies operating in Greece. Corporate Social Responsibility (CSR) may be considered as an effective initiative that protects and strengthens the image and reputation of implementing companies, especially at a time that their status has been severely damaged by numerous distressing reports. The World Business Council for Sustainable Development (2000) defines CSR as a business commitment that supports sustainable economic development and, at the same time, contributes to the quality of life of employees, their families, the local community and society in general. Companies that implement CSR try to establish a positive business reputation and enhance the corporate brand name by taking actions that lead in the development of a competitive advantage, while at the same time contribute to the demands of various third parties. These companies shift from solely focusing on profits and tend to include financial, environmental and social goals in their core business strategies. Therefore, many researchers argue that the CSR policy is an activity mutually beneficial for both the business and society. However, several doubts about the effectiveness of these policies are being expressed. The purpose of the present study is to measure the perceptions of consumers about Greek Large Companies (GLC) and examine the influence of the implementation of CSR policies on consumers’ perception and consumers’ behavioral intention. The results of the quantitative research (N=454) highlighted the negative perceptions of Greeks towards GLC but, at the same time, revealed the statistically significant positive effect of CSR policies on consumers’ perceptions and behavioral intention.

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL: http://economic.upit.ro/repec/pdf/2011_1_8.pdf
    Download Restriction: no

    Bibliographic Info

    Article provided by University of Pitesti in its journal Scientific Bulletin - Economic Sciences.

    Volume (Year): 10 (2011)
    Issue (Month): 1 ()
    Pages: 93-102

    as in new window
    Handle: RePEc:pts:journl:y:2011:i:1:p:93-102

    Contact details of provider:
    Web page: http://www.economic.upit.ro/
    More information through EDIRC

    Related research

    Keywords: Corporate Social Responsibility; CSR; consumer’s perceptions; behavioral intention; Greece;

    Find related papers by JEL classification:

    References

    No references listed on IDEAS
    You can help add them by filling out this form.

    Citations

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:pts:journl:y:2011:i:1:p:93-102. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Logica Banica).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.