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Le commerce en 1985 : une bonne année pour les hypermarchés

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  • Anonymous or collective

Abstract

[fre] En 1 985, le commerce a bénéficié de la reprise de la consommation et de l'investissement. Après deux années de baisse, le volume des ventes a recommencé à croître. L'emploi salarié, qui avait diminué en 1984, retrouve en octobre 1985 son niveau de janvier 1 984. Les investissements sont eux aussi en progression, cependant que des signes concordants d'amélioration des situations financières sont tout à fait perceptibles. . Toutefois, la croissance de l'activité est limitée, et la concurrence reste âpre dans le commerce de détail. Les grandes surfaces ont gagné des parts de marché, au détriment des commerces spécialisés, des grands magasins et de la vente par correspondance. Parmi les grandes surfaces, les hypermarchés ont, pour la première fois, progressé nettement plus vite que les supermarchés. [eng] Business in 1985 : a good year for hypermarkets In 1985, business benefitted from the recovery in consumption and investment. After two years of decline, the volume of sales began to grow. Salaried employment, which had decreased in 1984, climbed in October, 1985 to its January, 1984 level. Investments also advanced while signs concordant with an improvement of financial situations were clearly perceptible. Growth of activity, however, was limited and competition remained fierce in retail trade. Hypermarkets won a larger share of the market to the detriment of specialized businesses, department stores and mail-order sales. Among large stores, hypermarkets, for the first time, clearly advanced more quickly than supermarkets. [spa] El comercio en 1985 : un buen ano para los hipermercados - En 1 985, el comercio sacó ventaja del despegue del consumo y de la inversion. Tras dos años de baja el volumen de las ventas reanudó su incremento. El empleo salariado que decreció en 1984 recobra en octubre de 1 985 su nivel de enero de 1984. Las inversiones van progresando también, mientras que se vislumbra senales concordantes de mejora de las posiciones financieras. . No obstante, el crecimiento de la actividad esta limitado, y la competencia permanece aguda en el comercio minorista. Las grandes superficies se impusieron en el mercado en perjuicio del comercio especializado, grandes almacenes y ventas a distancia. Entre las grandes superficies, los hipermercados, progresaron por primera vez con más rapidez que los supermercados.

Suggested Citation

  • Anonymous or collective, 1986. "Le commerce en 1985 : une bonne année pour les hypermarchés," Économie et Statistique, Programme National Persée, vol. 186(1), pages 55-65.
  • Handle: RePEc:prs:ecstat:estat_0336-1454_1986_num_186_1_2441
    DOI: 10.3406/estat.1986.2441
    Note: DOI:10.3406/estat.1986.2441
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