Trader´s decision making on choice between private label and branded goods
AbstractThe text describes the basic decision making task of trader concerning private labels - decision on building private label assortment in certain product category and decision on private label range in circumstances of limited space at trader´s disposal. The text works up (on basis of Direct Product Profitability) tool for both decision making and evaluating private label product on trader´s shelve (mainly in comparison with its substitutes - branded products). This tool includes shadow prices specific to retail and is found useful for search for potential hidden in existing assortment structures, irrespectively it concerns private label or branded products.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by University of Economics, Prague in its journal Ekonomika a Management.
Volume (Year): 2008 (2008)
Issue (Month): 4 ()
Postal: Redakce Ekonomika a management, Vysoká škola ekonomická v Praze, nám. W. Churchilla 4, 130 67 Praha 3
Find related papers by JEL classification:
- M10 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration - - - General
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statisticsgeneral information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Vaclav Subrta).
If references are entirely missing, you can add them using this form.