Metaphors in Business German
AbstractMetaphors play an important role not only in the literature or in colloquial speech, but also in language for specific purposes, business language in this case. They have a terminology-creating and stylistic function, especially in business newspapers. On the other hand, they have a pragmatic function in political rhetoric: they should disguise the facts and influence the recipients of information. There are favoured areas in business language, from which the majority of metaphors come, and favoured imagery. The issue of how much German and Czech metaphors in the business language differ from each other is being investigated.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by University of Economics, Prague in its journal Acta Oeconomica Pragensia.
Volume (Year): 2009 (2009)
Issue (Month): 6 ()
Postal: Redakce Acta Oeconomica Pragensia, Vysoká škola ekonomická v Praze, nám. W. Churchilla 4, 130 67 Praha 3
Find related papers by JEL classification:
- Z19 - Other Special Topics - - Cultural Economics - - - Other
You can help add them by filling out this form.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Vaclav Subrta).
If references are entirely missing, you can add them using this form.