Marketing Strategies Amid Prolonged Economic Crisis
AbstractThis article discusses the main market trends, amid the economic crisis triggered in 2007, from the perspective of modern evolutionary theory applied to marketing
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Bibliographic InfoArticle provided by Petru Maior University, Faculty of Economics Law and Administrative Sciences in its journal STUDIA UNIVERSITATIS PETRU MAIOR SERIES OECONOMICA.
Volume (Year): 1 (2011)
Issue (Month): (December)
marketing strategy; economic crisis; natural selection; trends;
Find related papers by JEL classification:
- M42 - Business Administration and Business Economics; Marketing; Accounting - - Accounting - - - Auditing
- M48 - Business Administration and Business Economics; Marketing; Accounting - - Accounting - - - Government Policy and Regulation
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