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E-shopping in the Netherlands: does geography matter?

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Author Info

  • Sendy Farag
  • Jesse Weltevreden
  • Ton van Rietbergen
  • Martin Dijst
  • Frank van Oort

Abstract

Why consumers shop via the Internet, is a frequently asked question. As yet, the impact of spatial variables on e-shopping has received little attention. In this paper we report our investigation of the spatial distribution of Internet users and online buyers in the Netherlands for the time period 1996 – 2001 and the impact of spatial variables (residential environment and shop accessibility) on e-shopping. Two hypotheses are tested empirically. The first is that e-shopping is a predominantly urban phenomenon, because new technology usually starts in centres of innovation (innovation-diffusion hypothesis). The second is that people are more likely to adopt e-shopping when their accessibility to shops is relatively low (efficiency hypothesis). Our findings indicate that Internet use and online buying are still largely urban phenomena in the Netherlands, but that there is a trend towards diffusion to the weakly urbanised and rural areas. Not only the innovation diffusion hypothesis, but also the efficiency hypothesis is confirmed by our findings. People living in a (very) strongly urbanised area have a higher likelihood of buying online, but people with a low shop accessibility buy more often online. The analysis also shows that the support for the two hypotheses depends on the type of product. Airline tickets are still mainly bought in very strongly urbanised areas, whereas compact discs, videos, DVDs, and clothing are bought relatively more often in weakly urbanised areas. In conclusion, geography seems to matter for e-shopping.

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Bibliographic Info

Article provided by Pion Ltd, London in its journal Environment and Planning B: Planning and Design.

Volume (Year): 33 (2006)
Issue (Month): 1 (January)
Pages: 59-74

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Handle: RePEc:pio:envirb:v:33:y:2006:i:1:p:59-74

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Web page: http://www.pion.co.uk

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Citations

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Cited by:
  1. Sendy Farag & Tim Schwanen & Martin Dijst, 2005. "Shopping online and/or in-store? A structural equation model of the relationships between e-shopping and in-store shopping," ERSA conference papers ersa05p283, European Regional Science Association.
  2. Farag, Sendy & Schwanen, Tim & Dijst, Martin & Faber, Jan, 2007. "Shopping online and/or in-store? A structural equation model of the relationships between e-shopping and in-store shopping," Transportation Research Part A: Policy and Practice, Elsevier, vol. 41(2), pages 125-141, February.
  3. Vallée, Dirk & Lenz, Barbara, 2007. "Einzelhandel und Einzelhandelsstandorte: Entwicklungstendenzen und Steuerungsmöglichkeiten," Arbeitsmaterial der ARL: Aufsätze, in: Infrastruktur in einer mobilen Gesellschaft, pages 19-45 Akademie für Raumforschung und Landesplanung (ARL) - Leibniz-Forum für Raumwissenschaften.
  4. Calderwood, Eric & Freathy, Paul, 2014. "Consumer mobility in the Scottish isles: The impact of internet adoption upon retail travel patterns," Transportation Research Part A: Policy and Practice, Elsevier, vol. 59(C), pages 192-203.
  5. Frank van Rijnsoever, 2008. "Opinion leaders in the domain of consumer electronics and their use of external search channels," Innovation Studies Utrecht (ISU) working paper series 08-20, Utrecht University, Department of Innovation Studies, revised Oct 2008.
  6. Jesse Weltevreden & Karlijn De Kruijf & Oedzge Atzema & Koen Frenken & Frank Van Oort, 2005. "The b2c e-commerce landscape of the Dutch retail sector," ERSA conference papers ersa05p228, European Regional Science Association.
  7. Donggen Wang & Fion Law, 2007. "Impacts of Information and Communication Technologies (ICT) on time use and travel behavior: a structural equations analysis," Transportation, Springer, vol. 34(4), pages 513-527, July.

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