The paper analyses from an evolutionary perspective how retailers respond and adapt to business-to-customer e-commerce. As such, the paper explores the diverse behavior of retailers with respect to the adoption of e-commerce. In particular, it empirically examines the extent to which the adoption of Internet strategies is affected by firm-specific features (eg habit of entrepreneur, routines of firms), network relationships, and geographical proximity. Logistic regression analyses of 643 independent retailers in the Netherlands suggest that geography matters, when other factors are controlled for. That is, the probability of having an Internet strategy increases significantly (a) when more relevant knowledge is locally available; (b) the more demanding local customers are; and (c) the less rivalry is present locally.
Download Info
To download:
If you experience problems downloading a file, check if you have the
proper application to
view it first. Information about this may be contained
in the File-Format links below. In case of further problems read
the IDEAS help
page. Note that these files are not on the IDEAS
site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Volume (Year): 40 (2008) Issue (Month): 9 (September) Pages: 2222-2237 Download reference. The following formats are available: HTML
(with abstract),
plain text
(with abstract),
BibTeX,
RIS (EndNote, RefMan, ProCite),
ReDIF
References listed on IDEAS Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.: