IDEAS home Printed from https://ideas.repec.org/a/pet/annals/v4y2004p89-94.html
   My bibliography  Save this article

Current trends in social responsibility and ethical standards in services marketing

Author

Listed:
  • Monica Paula Flităr

    („Romanian-German” University of Sibiu, Romania)

Abstract

Services organizations are part of society and therefore must be concerned about societal issues such as ethical, responsible behavior toward people and the environment and sensitivity to the diversity of people in the marketing environment. This view of the services organizations can be beneficial to the marketing effort. Our paper focus on the services organization’s accountability to society, especially to the communities in which it operates and to the environment in the ecological sense, ethical issues regarding each element of the marketing mix for services, trend toward increased ethical awareness.

Suggested Citation

  • Monica Paula Flităr, 2004. "Current trends in social responsibility and ethical standards in services marketing," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 4, pages 89-94.
    • Handle: RePEc:pet:annals:v:4:y:2004:p:89-94
    as

    Download full text from publisher

    File URL: http://www.upet.ro/annals/pdf/Annals-2004.pdf
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pet:annals:v:4:y:2004:p:89-94. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Imola Driga (email available below). General contact details of provider: http://www.upet.ro/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.