Banking Expectations: Do Bankers Really Understand the Needs of the Small Business Customer?
AbstractThis study examines the expectations that both small business firms and bankers have regarding the bank selection process. The purpose of the study is to determine whether or not bankers understand the needs of the small business customer. It is based on a nationwide survey of 115 small business firms and 296 banks. In seven instances, statistically significant differences in expectations are noted. The results suggest a communication gap in the small business/commercial bank relationship.
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Bibliographic InfoArticle provided by Pepperdine University, Graziadio School of Business and Management in its journal Journal of Small Business Finance.
Volume (Year): 4 (1995)
Issue (Month): 2 (Fall)
Banking; Bank; Small Business; Expectations;
Find related papers by JEL classification:
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- L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance
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- Susan Coleman & Mary Carsky, 1996. "Women Owned Businesses and Bank Switching: The Role of Customer Service," Journal of Entrepreneurial Finance, Pepperdine University, Graziadio School of Business and Management, vol. 5(1), pages 75-83 , Spring.
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