Some Methodological Issues Of Technology Roadmapping Experienced During Consultancy
AbstractThe authors share some of their methodological recommendations based on their TRM-consultancy experience. They recommend: (1) using an ‘environment’ dimension of analysis (i.e. layer of the roadmap) instead of just ‘market’, (2) avoiding the usage of the popular oversimplified version of SWOT analysis instead of the full version, (3) using weighting scales based on the ‘magical number seven plus-minus two’ rule by Miller (1956) for quantifying the relations between the units of the TRM-analysis
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Bibliographic InfoArticle provided by Prague Development Center in its journal Perspectives of Innovation in Economics and Business (PIEB).
Volume (Year): 9 (2011)
Issue (Month): 3 (August)
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Technology roadmapping; technology management; technology strategy; business strategy.;
Find related papers by JEL classification:
- L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General
- M10 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration - - - General
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