Communication Policy Of Selected Educational Institutions In The Context Of Analysis Of Familiarity And Favourable Attitudes
AbstractThe article discusses the communication policy of the selected educational institutions in the region of Eastern Slovakia in the context of the analysis of potential customers’ - secondary school students’ familiarity with the institutions and favourable attitudes towards them. It monitors the attitudes of the above mentioned subjects towards the faculties of the selected higher education institutions putting the emphasis on finding and meeting their needs for information. It also focuses its attention on defining further target segments and meeting their needs for information resources by means of selecting tools of communication policy and their appropriate combination.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by Czestochowa Technical University, Department of Management in its journal Polish Journal of Management Studies.
Volume (Year): 3 (2011)
Issue (Month): 1 (May)
marketing communication; information resources; analysis of familiarity and favourable attitudes; educational institutions;
Find related papers by JEL classification:
- I00 - Health, Education, and Welfare - - General - - - General
- M00 - Business Administration and Business Economics; Marketing; Accounting - - General - - - General
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statisticsgeneral information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Paula Bajdor).
If references are entirely missing, you can add them using this form.