Advanced Search
MyIDEAS: Login to save this article or follow this journal

Use Of Abraham Maslow’S Motivation Theory For Setting Consumers’ Satisfaction-Non-Satisfaction

Contents:

Author Info

  • Ioan Constantin Dima

    ()
    (Valahia University of Targoviste)

  • Mariana Man

    (Universitatea din Petrosani)

  • Sebastian Kot

    (Czestochowa University of Technology)

Abstract

Behind a consumer’s decision to purchase a product/service there is always a reason or a complex of reasons, and behind rejecting a product/service there is always the consumer’s conclusion that, by its competences, that respective product/service will not fulfil that respective need at the level one desires. In order to explain the internal origins of consumers’ behaviour, the contemporary psychology applies to the concepts of “needs” (necessities) and “motivations”. The relation between these two categories consists in the needs which become antecedent conditions for determining the occurrence of motivations.

Download Info

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
File URL: http://www.pjms.zim.pcz.pl/PDF/PJMS2/USE%20OF%20ABRAHAM%20MASLOW'S%20MOTIVATION%20THEORY%20FOR%20SETTING%20CONSUMERS'%20SATISFACTION-NON-SATISFACTION.pdf
Download Restriction: no

File URL: http://pjms.zim.pcz.pl/use-of-abraham-maslow-s-motivation-theory-for-setting-consumers--satisfaction-non-satisfaction.php
Download Restriction: no

Bibliographic Info

Article provided by Czestochowa Technical University, Department of Management in its journal Polish Journal of Management Studies.

Volume (Year): 2 (2010)
Issue (Month): 1 (December)
Pages: 132-138

as in new window
Handle: RePEc:pcz:journl:v:2:y:2010:i:2:p:132-138

Contact details of provider:
Web page: http://www.pjms.zim.pcz.pl/edi/
More information through EDIRC

Related research

Keywords: need motivation; satisfaction; dissatisfaction; perceived quality; reality expected;

Find related papers by JEL classification:

References

No references listed on IDEAS
You can help add them by filling out this form.

Citations

Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
as in new window

Cited by:
  1. Paula Bajdor, 2013. "Cause Related Marketing As One Of The Sustainable Marketing’S Dimensions – The Essence And Practical Examples," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 7(1), pages 89-100, June.

Lists

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

Statistics

Access and download statistics

Corrections

When requesting a correction, please mention this item's handle: RePEc:pcz:journl:v:2:y:2010:i:2:p:132-138. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Paula Bajdor).

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.