Use Of Abraham Maslow’S Motivation Theory For Setting Consumers’ Satisfaction-Non-Satisfaction
AbstractBehind a consumer’s decision to purchase a product/service there is always a reason or a complex of reasons, and behind rejecting a product/service there is always the consumer’s conclusion that, by its competences, that respective product/service will not fulfil that respective need at the level one desires. In order to explain the internal origins of consumers’ behaviour, the contemporary psychology applies to the concepts of “needs” (necessities) and “motivations”. The relation between these two categories consists in the needs which become antecedent conditions for determining the occurrence of motivations.
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Bibliographic InfoArticle provided by Czestochowa Technical University, Department of Management in its journal Polish Journal of Management Studies.
Volume (Year): 2 (2010)
Issue (Month): 1 (December)
need motivation; satisfaction; dissatisfaction; perceived quality; reality expected;
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- Paula Bajdor, 2013. "Cause Related Marketing As One Of The Sustainable Marketing’S Dimensions – The Essence And Practical Examples," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 7(1), pages 89-100, June.
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